SAILING CHALLENGE TOSCANA D’A…MARE (TUSCANY TO BE LOVED)
Viareggio, April 14th-15th 2013
As a part of "Piano Italia 2013-2015", a product placement operation that aims to renew and brighten the image of Tuscany at all segments of tourism demand, Sailing Challenge provided, on behalf of Toscana Promozione, a press tour reserved to fourteen journalists specializing in leisure or conference tourism. Guests – fourteen opinion leaders from almost all the meeting industry press plus some of the most influential Italian leisure magazines – stayed at the Grand Hotel Principe di Piemonte, where in the evening of April 14th participated in a dedicated workshop, at the presence of important managers of both the regional and the local tourism. The next day, with the unique opportunity to experience the Tuscan sea in an exciting regatta, journalists boarded two sailing boats of Sailing Challenge and started off with an exciting morning of sailing, after adequate briefing, accompanied by expert skippers. A lunch at the UNA Hotel Versilia in Lido di Camaiore ended up this unforgettable day.
Toscana Promozione has thus consolidated its relations with the Italian journalists, furthermore testing the effectiveness of the regatta format with which Sailing Challenge for over 10 years has let its customers build and strengthen their relations.
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