Modo Promotion is an Italian company specializing in organization and management of tours and promotional campaigns on the road, with the help of special equipment and trucks – a modern fleet of trucks for great-looking events, fully customizable, travelling and stopping on the way, bringing the brand or the product in direct contact with the target audience, wherever it is. Modo Promotion’s service is “turnkey”, from the concept of the communication plan to the realization of the event. The events by Modo Promotion represent a form of brand entertainment involving the target. The brand thus becomes a star, starring with the audience on a truly touring show. Modo Promotion has a property fleet consisting of seven last-generation trucks, technologically advanced and different from each other in features and sizes. They can be transformed into showrooms, as well as in video direction cabins, or in multi-sensory paths, VIP areas, exhibition stands or stages for outdoor performances. Additional fittings such as tensile structures, inflatable villages, mock-ups, lighting equipment, audio and video, enrich the offer of Modo Promotion, which also takes care of logistics, as well as of the permits for public soil occupancy, of the licenses for touring sale and of the hiring of specialized staff throughout Italy.